Spiideo and Malmö FF Soccer Academy in a collaborative effort around development of future talents in soccer.

Fredrik AdemarCustomer cases, Sports

Soccer academies, talent programs, soccer centers of excellence etc. has become a vital part of modern elite soccer development, and most major soccer clubs today has integrated this into their overall strategy to stay competitive. In Sweden, Malmö FF Soccer Academy is one of the pioneers in the space of young talent development, and has demonstrated an extremely strong track record the area.

Video analysis and performance improvment

Video feedback and analysis is typically one of the important tools for improving young talents, but it comes with many challenges as well. Andreas Georgson, Head of Malmö FF Youth Scouting and U17 Coach:

“We started working more actively with video analysis a couple of years ago, but even though there are many different tools on the market for making quantitative analysis, most of the time the real problem is that you don’t even have reliable access to useful high quality video material, from matches and in particular from practice sessions”.

The power of video as a tool for efficient feedback to athletes and to drive performance improvements in sports is undisputed. For team sports like soccer, ideally video allows you to look at the big picture, follow up on game plans, tactical concepts etc. as well as detailed analysis of the individual players. The introduction of smartphones with advanced cameras made this more accessible to a wide sports community than ever. Well, at least in theory… It turns out this is not really the case. Andreas explains: “

We want to be sure everything in the field is captured. Real-time aspects, video quality and ease of use is absolutely crucial. At the same time, it is vital that we spend time on what’s going on in the field and the live action, not get stuck messing around with equipment, instructing cameramen, technical details like file formats etc.”

Top prio when using video

The takeaway is really that step one is to make sure that the relevant video material is timely and reliably available in the first place – every time, accessible from anywhere, for match and practice, in real time and without annoyance. This type of capability will provide a fundamental foundation for taking the next steps, regardless if the goal is to use tools to apply quantitative analysis methods, or if the vision is to be able to provide more qualitative analysis with real time feedback to the players – an area which has massive untapped potential for future soccer talent development.

More on how qualitative instant feedback can be applied using the Spiideo system, we will come back to in later posts together with Andreas.