PRESS RELEASE
Spiideo Appoints Måns Hultman as Chairman of the Board
Malmö, Sweden — May 1, 2026 — Spiideo, the global leader in sports video technology, today announced the appointment of Måns Hultman as Chairman of the Board. A long-standing Spiideo investor and board member, Hultman brings a proven track record of scaling European technology companies into global category leaders, joining as Chairman at a time of strong growth and international expansion for Spiideo.
Hultman served as CEO and Chairman of Qlik (formerly QlikTech) from 2000 to 2010, growing the company from $1 million to $153 million in revenue and making it the fastest-growing enterprise software company in the world five years running. He led Qlik through its landmark IPO on the NASDAQ Composite in 2010 – one of the first European tech unicorns. Since then, he has invested in and advised companies including Hybris, iZettle, and EcoVadis, all of which reached unicorn status. Additionally, Hultman is the founder of Zobito, a past industrial advisor to EQT, and serves on the board of Ikano Group.
What drew me to Spiideo is what I always look for: new technology that opens up a market that's much bigger than most people realize. Spiideo has established itself as the global technology leader in sports video, with a world-class team and a remarkable footprint in the U.S. Where we are right now is a great stepping stone for the next phase of building this company. That's what makes this so exciting.
“Måns has been part of Spiideo’s journey for years, and having him step into the Chairman role is a natural next step as we enter our next phase of growth,” said Patrik Olsson, CEO and Co-founder of Spiideo. “Very few people have his experience scaling European technology companies into global leaders. His guidance is invaluable as we continue to build Spiideo into the defining company in our category.”
About Spiideo
Spiideo is the video automation platform used to officiate, coach, and broadcast team sports on all levels to their full potential.
Built on a unique engine of automated cameras, broadcast video, and arena calibration – threaded with data – Spiideo captures the full context of every game and practice. It’s how coaching staff work better with multi-angle video, officiating teams get decisive sight lines in seconds, and broadcasters reliably expand coverage.
Found in 7,000+ arenas across the NCAA, NBA, Premier League, NHL, and more, our intelligent camera systems and cloud-first software helps the global sports community to manage margins on the field and balance the books off it.