CULTURE

Spiideo is at the heart of an ongoing global transformation of how sports is produced, consumed, coached, analyzed and to some extent played on all levels. Spiideo is one of the leading sports tech companies driving this transformation. Data and video captured in real time, combined with fantastic user experiences are at the core of this transformation. Sports is a uniting force across the world that spreads joy and excitement to individuals and communities as well as being a great source of physical health.

At Spiideo we have the privilege to live in the unique cross section of sports, technology and entertainment.

We believe that with a great team we can create magic! The thing we value most is working with talented people in highly creative and productive ways. By bringing great people together we build our winning team and achieve extraordinary results. Working at Spiideo should be rewarding, fun, and developing yet challenging. This document describes our vision and mission, the core values that drive our success and joy at work and the behaviors that we encourage.

If you are a new candidate considering joining our team, it’s important that you and Spiideo are right for each other. If the values and behaviors outlined in this document describe you, and the people you want to work with, and if you are excited about our vision and mission, then you’re likely to thrive at Spiideo.

VISION

Where there is sport, there is Spiideo.

Wherever sports is played or consumed we would like Spiideo to be involved in one way or another. From a coach analyzing his or her team’s performance, a grandparent watching their grandchildren playing a game on a streaming service, a fan engaging interactively with the live game broadcast or a player checking the key events and stats from yesterday’s game, our ambition is for all those experiences to be powered by Spiideo. Across the world, across all sports

MISSION

Always delivering astonishingly simple, powerful & innovative solutions to the global sports community that shape the future of sports video production, analysis & consumption.

The mission is what we do on a day to day basis to push Spiideo towards our vision.

BREAKING DOWN THE MISSION

We have high ambitions

The mission is what we do on a day to day basis to push Spiideo towards our vision. Let’s break it down section by section:

“Always delivering”

At Spiideo we have a relentless focus on constantly delivering updates, improvements, new features and excitement to our customers. We do this at a high pace with incremental small and medium sized product releases.

“astonishingly simple, powerful & innovative solutions”

At Spiideo, innovation is ingrained in our DNA. Every day, we strive to create new and innovative experiences for our customers. Our products are highly packaged and accessible with an enormous amount of technology and power at play under the hood. We deliver our products in clean and beautifully packaged experiences.

“to the global sports community”

We aim to address the global sports community. We make solutions that scale and can be used across the globe. Our solutions are tailored to meet the needs of the various sports we have in focus.

“that shape the future of sports video production, analysis & consumption”

We are at the forefront. We are the ones that lead the way. We help shape the way sports is played, coached, analyzed, produced and consumed.

The foundation for the Spiideo culture

VALUES

Our 5 values serve as the foundation for the Spiideo culture and they are what we always try to live by in our daily work at Spiideo.

  • We have fun
  • We are honest and open
  • We deliver the kapow
  • We aim for simplicity and beauty in everything we do
  • We are obsessed with customer success

We believe a company’s actual values are shown by whom they attract, hire, reward or let go. Below are the specific values and skills we care about most.

VALUES

The foundation for the Spiideo culture

  • Spiideo is a great place to work at. We have great colleagues, a great atmosphere, a great office and we work with fun products and exciting customers.

    At Spiideo, everyone contributes to creating a fun and great place to work by fostering a collaborative and supportive atmosphere whereideas, teamwork, open communication, and mutual respect is valued.

    Leaders recognize achievements, and encourage a positive and inclusive culture, ensuring everyone feels valued and motivated.

  • At Spiideo we value competence, collaboration, openness and trust.We believe in ideas not egos and we believe that when the best people work together in an open environment magic happens.

    At Spiideo, we value and support each other's contributions without letting egos get in the way. Leaders encourage open and constructive dialogue, feedback, and collaboration, ensuring that every team member's ideas are heard and valued, creating an environment where innovation, excellence and people thrive.

  • We strive to constantly excite our users with innovation. We constantly innovate and deliver the base and the wow.

    We prioritize innovation by fostering a culture of creativity and experimentation. We think outside the box and explore new ideas. Leaders support this by empowering teams to deliver both essential features and support, and groundbreaking innovations. Delivering the kapow is something everyone at Spiideo contributes to.

  • Our products are well-polished and easy to use and we believe that the best technology is the technology that the user benefits from but doesn’t notice.

    This commitment to simplicity and beauty extends to everything we do. In addition to creating simplicity and beauty in our products, in our daily work, we make processes efficient, nourish clear and effective communication, refine all aspects of work and create a well-organized, supportive and pleasant work environment. Leaders support by emphasizing attention to detail and encouraging the drive towards simplicity.

  • Our customer is our hero. At Spiideo our aim is that everyone understands how our products are used, how they can be improved and evolved. We focus, but we adapt when necessary and we believe that customer feedback, data, speed and cadence are essential components for success. At Spiideo humility always trumps arrogance.

    At Spiideo, our obsession with customer success is evident across the organization. Whether or not team members interact directly with customers, everyone is committed to understanding product usage and identifying opportunities for improvement. Those in internal roles align their work with enhancing user experience and supporting their customer- facing colleagues.

    We focus on delivering value while remaining adaptable to changing needs and feedback. Data-driven decisions and quick responses to customer needs are central to our approach. Humility guides our interactions, ensuring we prioritize the customer's experience, and what's best for Spiideo, over personal pride. Leaders cultivate this humility by encouraging open communication, promoting a collaborative team climate, and consistently considering the needs of the entire company.

    By fostering an environment where employees feel heard and valued, leaders ensure that humility and adaptability thrive, driving success for both our customers and our organization.

VALUED BEHAVIORS

  • Leaders at Spiideo are not general managers or just people managers. Leaders at Spiideo have a deep knowledge of their functional areas and actively seek and provide feedback to drive continuous improvement. By exemplifying open communication and embracing constructive feedback, our leaders promote personal growth, team development, and organizational success. Our leaders are curious and keep up to date on the latest industry trends, technologies, tools and processes that are applicable for Spiideo in general and for the area they are responsible for specifically.
  • At Spiideo we strive towards a decision making culture where decisions are made: - quickly without unnecessary bureaucracy, - at the right level with the right people involved and - based on available data and information
  • We believe in running a company where we move with speed. We believe in minimizing requirements and bureaucracy, working with quick and short cycles of deliveries and improvements, using and refining what’s already been created, and automating as many processes and tasks as possible. Every team member, supported by their leaders, plays a vital role in achieving and surpassing our goals. With clear expectations for each role, everyone understands their unique contribution to our fast-paced approach, ensuring that our emphasis on speed translates into impressive performance and outcomes.
  • In our business it is not possible to have offices in all locations where we need to have a presence. Therefore, some of our colleagues have been hired in key locations to work from home. We have a one-team culture at Spiideo! All employees at Spiideo strive to make the daily lives of our colleagues as productive, efficient, innovative and motivating as possible, independently of if you were hired to work from home or in one of our offices. Those colleagues that are hired to work in one of our offices spend as much time physically in the office as possible. We strongly believe in the power of physical meetings between colleagues to foster innovation, creativity and collaboration.
  • At Spiideo we love when people take ownership and show accountability. Being accountable means being responsible for your actions and their outcomes, fulfilling commitments and being transparent about your progress and challenges. It involves a willingness to explain your decisions and actions to others, and an openness to learning from mistakes. Accountability fosters trust and drives personal and organizational development. Taking ownership at Spiideo means proactively driving initiatives forward and finding solutions. When you take ownership, you are fully committed to the success of your tasks and projects, taking the necessary steps to ensure their completion. It involves a sense of initiative, creativity, and a proactive mindset, ultimately contributing to the growth and success of both yourself and the company.
  • At Spiideo, we believe in sharing as much relevant information as possible to provide a clear understanding of the company's direction and each team's objectives. This transparency supports successful execution and informed decision-making. The better context we have, the better we perform! At Spiideo we never shy away from sharing successes with your colleagues. Sharing your successes across the organization helps create motivation, togetherness and understanding of the different Spiideo teams.
  • Spiideo is a B2B, business to business, company. The services that we offer our customers are often a critical part of their businesses. From automatically producing games for fan viewing with Spiideo Play via offering live video analysis to coaches with Spiideo Perfom to helping referees doing VAR during live games, Spiideo is a core part of our customers’ processes. We always keep in mind that product releases affect our customers’ businesses. One of our values says “At Spiideo our aim is that everyone understands how our products are used, how they can be improved and evolved”. This understanding is essential when striking the balance between speed, innovation and quality of new product releases.
  • As a forward-thinking tech company, we are deeply committed to fostering a diverse and inclusive workplace, with a specific focus on increasing the representation of women in our team. We firmly believe that diversity enhances our collective creativity, innovation, and problem- solving abilities. At the same time, our commitment to meritocracy is paramount. We strive to create an environment where opportunities and advancements are based on individual skills, talents, and contributions, regardless of background. All hiring and promotion decisions are fair and based on merit. We actively work to identify and eliminate any internal barriers that might prevent talented individuals from joining or excelling at Spiideo. This dual commitment to diversity and meritocracy is at the heart of our efforts to build a dynamic, equitable, and successful team.