Dana Cup, Denmark's largest sporting event, partners with Spiideo

With 1000+ youth soccer/football teams from 45+ countries, Dana Cup has entered into a partnership with Spiideo to automatically broadcast matches for fans, parents, and coaches worldwide.

Spiideo and Dana Cup are pleased to announce a broadcasting partnership for Denmark’s largest sporting event. 

The first year of the partnership, Dana Cup will deploy Spiideo’s automated camera systems and automated production tools across multiple fields to broadcast 300 games, along with thousands more in the coming years. All matches will be available through Spiideo Play and can be purchased on a per-game or entire tournament package


We think that it is an excellent opportunity for the clubs and their supporters. To sit at home in Norway, Mexico or Brazil and watch your child play on a football field in Hjørring is great

Torben Vandsted Dana Cup Press Manager

“We have been busy recently in order to get the streaming in place. This has been achieved through good collaboration with Spiideo and, not least, Gothia Cup in Gothenburg which hastily removed cameras from their cup in Sweden and sent them to Hjørring. Now we get to test the system, and I have no doubt that we will increase the activity in the future.”

The Dana Cup is on a mission to unite the youth of the world through football, and we’re incredibly excited that we can be a part of that journey with them,” says Spiideo CEO & Co-Founder, Patrik Olsson. “We’re thrilled that our automated production platform can help Dana Cup easily scale access to high-quality broadcasts and give teams world-class video analysis tools to improve performance.”

The Dana Cup will take place from July 25-30 in Hjørring, Denmark.  


About Dana Cup

Dana Cup is an international youth football tournament held in Hjørring. Denmark´s largest sports event and one of the top ranked youth tournaments in the world. We specialize in youth football, ensuring every participant an experience of a lifetime.  Dana Cup uniting the youth of the world to experience their passion for football with respect, unity, equality, friendships and much more.

About Spiideo

Spiideo delivers astonishingly simple, powerful, and innovative solutions to the global sports community that shape the future of sports video production, analysis, and consumption.

Spiideo’s fixed and mobile camera systems for both indoor and outdoor sports, feature automatic recording, AutoFollow, and virtual panorama technology that integrates directly with both Spiideo Perform and Spiideo Play. 

By living in Spiideo, sports organizations and media-rights holders are able to eliminate manual filming processes, analyze the performance in a single platform, share footage from the cloud, and automate streaming. More than 2,000 organizations are currently using Spiideo, including teams in the Premier League, NHL, Serie A, MLS, NBA, Ligue 1, NCAA, and Bundesliga. Spiideo’s solution is also used by customers such as the USL, NWSL, Sweden’s Allsvenskan, Iceland’s Pepsi Max League, Denmark’s Metalligen, and various media-rights holders throughout both Europe and North America. 

Spiideo was founded in Malmö, in the south of Sweden, in 2012. Since then, the company has expanded and now has international offices in the UK, US, China, & Germany.