Case Study

Norddeutscher Fußball-Verband — On air with fourth-tier German football

See how the organizers of Regionalliga Nord use Spiideo to build a broadcast platform

Scoring big on sponsorships by broadcasting at scale

Underdog victories, emerging superstars, packed venues, and title races that go to the wire. The market value of its playing talent may be worth just 0.6% of the Bundesliga, but Germany’s fourth tier—the Regionalliga Nord—offers storylines that compete with the top division.

However, despite the performances out on the pitch, lower-tier competitions have long faced challenges off it. High broadcasting costs and low visibility have limited their ability to attract commercial interest, stifling the growth of leagues full of untapped potential.

But Spiideo has leveled the score by making league-wide broadcasting affordable and accessible at every level—empowering organizations such as The Northern German Football Association (NFV) to put their leagues in the spotlight.

League-wide broadcasting—effortlessly with Spiideo

In partnership with Solidsport, a leading OTT sports streaming company, NFV now live streams every Regionalliga Nord match. Using Spiideo Play’s Real-Time Messaging Protocol (RTMP) functionality, high-quality, low latency live feeds are shown directly through Nordfv.tv, its dedicated broadcasting platform.

Leading the line, Spiideo’s AI-operated cameras keep the focus trained on the most exciting area of play, capturing the game’s flow while reducing resource demands. Adding CloudStudio—Spiideo’s live production studio, which enables audio commentary, graphical elements, and instant replays, controlled entirely remotely—to the line-up, NFV has all the tools to produce top-tier broadcasts.

With production teams clipping key moments as they occur, highlight clips are ready to share on social media before the final whistle blows.

This results in greater fan engagement, improved visibility, and live events that rival the traditional broadcast.

Spiideo is easy—you don’t need to spend hours learning. You see it; you understand it.

Julian Peters Commentator, Regionalliga Nord

Unlocking additional value through top-tier productions

Through AI-assisted production and a centralized platform that makes it effortless for fans to follow their favorite clubs, NFV has attracted more than 53,000 registered users and generated 360,000 views since launching. On average, over 1,300 fans have tuned in to live games during the 24-25 season, with viewing figures having almost doubled since last season—far surpassing early viewership expectations of just 300.

More fans bring more opportunities to elevate the league’s standing. With Spiideo Play, leagues can showcase sponsors at the perfect moment, using features such as Storyboards—Spiideo’s automated production runsheets—to display advertisement overlays and videos based on event- and time-based triggers.

By putting advertisers in the center circle, lower division leagues can finally score big on sponsorship.

Since partnering with Spiideo, NFV has attracted a ball sponsor for the first time in the Regionalliga Nord’s history. Additionally, a deal has been struck for branded referee kits—an achievement that NFV credits to its cutting-edge live streaming capabilities.

This is only possible because we’re showing our matches live [...]. It gives us more visibility, more media interest, and more fan interest. That’s huge for the clubs in the league and the association.

Henrik Janoske Head of Sponsoring and Brand Management, NFV