In sports, broadcasting revenue reigns supreme. The leagues that captivate the most fans and deliver the most excitement dominate the income table.

Even well-established leagues can face challenges in scaling production efficiently while maintaining control over their content and quality.

However, supported by Spiideo, the Swedish Professional Football Leagues (SEF) has rewritten the production playbook—embracing automation to broadcast at scale, put every club on equal footing, and keep fans immersed in the action.

At SPORTEL Monaco, the world’s leading sports media and technology conference, SEF shared insight into its innovative approach to fan engagement. Driven by its collaborative strategy, every club across the top two tiers of Swedish football utilizes the same line-up of cutting-edge tools and technologies.

At the heart of this setup is a league-wide shared capture and broadcasting platform that offers a consistent viewing experience across every game. Offering live matches to historic highlights, and enriched with detailed player and team stats, SEF’s broadcasting platform delivers an experience that gets the crowd going—all powered by Spiideo’s automated capture and autocasting technology, which makes every game feel like a main event.

With artificial intelligence breaking through into sports production, organizers such as SEF can now broadcast games at an unprecedented scale. Spiideo’s AutoFollow technology keeps the spotlight on the most exciting area of the pitch, dynamically tracking every play. Likewise, with Storyboards, broadcasters can script full productions from the first play to the last, detailing when to trigger production elements and putting AI in charge on matchdays.

However, broadcasting is a team sport—and one weak link can hold the whole production back. That’s why Spiideo’s real advantage isn’t its market-leading autocasting technology but its range of versatile, AI-operated cameras. Indoors or outdoors, close-up or far away, in low-light or bright conditions… Spiideo handles it all using purpose-built cameras, such as the new Micro X1, designed to capture tight angles and bring fans closer to the action.

With multiple Spiideo cameras in play—or custom views created from a panoramic feed—leagues can give AI free rein of the pitch to seamlessly capture the action.

The result? Broadcasting quality that rivals, and often surpasses, the performance of human production teams.